We hit refresh on SA’s most iconic juice brand by re-orientating ourselves around what truly makes Liqui-Fruit, Liqui-Fruit. Summer, vibrant colours and an unmissable sense of indulgence.
So in a category focusing on traditional juice cues, we wanted to invite consumers to pause. To squeeze every-last-drop out of life. To spoil themselves. To enjoy the ultimate summer sip.
To drink Liqui-Fruit. Because drinking our liquid gives you a feeling like no other.
Enter “Nothing Quite Like It” - a powerful celebration of the feeling you get from taking a sip of Liqui-Fruit. Taking cues from our Exotic Fantasy Blends, our latest work reimagines the fruity world inside our liquid and explodes it into various serves, sounds and touchpoint executions to create a truly refreshed take on a South African Icon.