Africa is undergoing an authentic cultural revolution propelled by a generation who are purpose driven and action oriented. From music to fashion, art, and design, Africa is fast becoming a hotbed of young talent staking their claim on the world stage – and they’re changing the game in doing so. Gone are the days of doing things the same old way, here is a generation going against the traditional ways of making it and finding their own path. To put it another way, when the world ziggs they ZAGG.
Introducing Zagg Energy, a different kind of energy drink made with malt to help young Africans fuel their hustle.
To Launch Zagg Energy in the hearts and minds of our Gen Z audience we aimed to inspire young Africans by highlighting, honouring and flying a flag for their contemporaries and making sure the world takes note. We did so by carefully selecting 3 Zaggers who we believed embodied the brand’s essence. The campaign celebrates the inventive and innovative attitude of its consumers, as well as a brand firmly rooted in the never static dynamism of the African spirit. By telling the authentic stories of our Zaggers, we look to inspire this generation and be the conduit to their own success stories whenever they find the energy to Zagg, whenever the world Zigs.