M&C Saatchi Abel wants to be the most desired creative company on the African continent by creating beautifully simple solutions for an increasingly complicated and fragmented world. To achieve this we set out to inspire our people and define ourselves as an agency with one powerful orientation at our core: WE BOLDLY GO. These few words serve as both an invitation and challenge to all our people to always do the BOLD thing, together. The idea that, in the face of considerable challenges & change, we would be daring enough to do something audacious. Challenge yourself. Be bold. Join us.