M&C Saatchi Abel

8.18.2023

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Masego Motsogi to lead M&C Saatchi Abel Joburg

Appointment of a new Managing Director for the Group’s Johannesburg agency follows industry-wide search, adds to Group’s deep commitment to the future of female talent.

M&C Saatchi Group South Africa has appointed well-known industry leader and veteran Masego Motsogi as the incoming Managing Director of M&C Saatchi Abel Johannesburg. Masego joins M&C Saatchi Abel Johannesburg from TBWA, with over six years of experience as Managing Director at 99c JHB and then Grid Worldwide, as well as numerous previous roles both in advertising and marketing.

Masego joins a group of dynamic and powerful women leaders in the Group and becomes the fifth female at MD level across the seven agencies in the Group. This is in addition to the 60% females that make up the collective senior leadership of M&C Saatchi Abel.  

'The people with the best people win' has always been the most foundational aspect of our culture. We see the best in the excellence of their craft, but equally we see the best in their values and culture. Masego is the absolute epitome of this and will be a significant and important addition to our powerful leadership team,” said Jacques Burger, Founding Partner, and Group CEO of M&C Saatchi Group South Africa.

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"A deep passion for creativity, and an unparalleled passion for people. These are my personal passions, I can’t wait to make magic in both these spaces."

“I have always admired M&C Saatchi Abel as an agency that produces some of the most remarkable work in our industry. More than that, I have always admired the values its people and leaders have actively demonstrated in making this work come to life. It is one of the greatest privileges of my career to join this team, and lead the Johannesburg agency,” said Masego.  

“Throughout the process, I walked away from every interaction with a deep sense of comfort that these are the types of people I want to work with. We share the passion for craft of the work, for the unparalleled power of creativity and for the impact we can and should have as industry leaders in unlocking our talented people. It’s just that: a deep passion for creativity, and an unparalleled passion for people. These are my personal passions, I can’t wait to make magic in both these spaces,” she said.

“I am so excited to work with Masego as part of the Johannesburg leadership team. She brings with her a passion for the work and the people that speaks directly to how we see the world. I’m equally excited to see how this translates to our clients as we drive deeper thinking, deeper creativity and a passion for excellence,” said Makosha Maja-Rasethaba, Chief Diversity Officer of the M&C Saatchi Group, and Head of Strategy in Johannesburg.

 Masego officially joins M&C Saatchi Abel on 02 October.

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FEATURED IN THE GROUP PICTURE IS THE DYNAMIC JHB LEADERSHIP: (from left) Mohlalefi Lentsoane (Executive Creative Director, M&C Saatchi Abel JHB); Makosha Maja-Rasethaba (Chief Diversity Officer, M&C Saatchi Group SA & Head of Strategy, M&C Saatchi Abel JHB); Masego Motsogi (Incoming Managing Director, M&C Saatchi Abel JHB) & Neo Mashigo (Chief Creative Officer, M&C Saatchi Group SA).

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