Mohlalefi Lentsoane

6.22.2023

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CANNES LIONS 2023 | Constipation

I promise this will not be a repulsive conversation. My headline is merely inspired by a mind-blowingly good talk delivered by Paula Bloodworth, Rob Campbell and Martin Weigel. This trio of heavy weight strategists had the auditorium hanging onto every word because we all agreed with their no bullsh*t dissection of where we are all going wrong when it comes to strategy.
Rob Campbell (CSO, Colenso BBDO), Paula Bloodworth (Head of International Strategy, Uncommon), Martin Weigel (CSO, AMV BBDO)

In their own words, "strategy is in a corner. We may not see it. We may not think it. But the tools, formats, templates, and models we thought would help us, have now become the process AND the goal – a lesser substitute for the majesty of independent thinking.” 

Hence the title of their talk, “Strategy is constipated. Imagination is the laxative”.

This got me thinking about South Africa and how it seems that our government is suffering a similar constipation. Right now, we are not getting anything right and it doesn’t look like we will anytime soon.

Yet, we have a democracy with systems, processes, laws, and legislations but none of them have the laxative effect we need.

Can imagination, therefore, be the colon irrigation required to unblock and unlock our potential?

Okay, I’ll admit, that was a little gross.

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Check out this idea by Solar Impulse, a Swiss foundation headed by explorer Bertrand Piccard. It won a Gold Lion in Direct for their campaign called “Pret à Voter” or “Ready-to-Vote”.

 

 

They focused on newly elected MPs from all parties, and their different political groupings in helping them speed things up by giving each of them drafted, “ready to vote” laws and amendments, thereby providing an effective catalyst for concrete debate.

Today, THREE legislative proposals from “Pret à Voter” have been integrated into the Renewable Energy Bill. These are:

Geothermal Energy: Article 82 | Floating Solar Energy: Article 37 | Agrivoltaisme: Article 54.

 

So really my question is: Am I crazy to think that our country needs imagination now more than ever for us to find relief?

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