Getting more done is tough work. But getting more done, while doing less, well, that makes you feel like royalty. A simple insight that fuelled our refreshed take on South Africa’s favourite delivery app.
Enter the era of done. Late-night snacks? Done. Kiddie's last-minute school lunch? Done. Date night? Done. Whether it’s ‘snacking’ your noisy bestie for a quick moment of peace and quiet, getting the emergency beers, or making sure you get brownie points with your daughter’s chihuahua.
Our campaign is about showing that Mr D is about so much more than delivering joy and getting food done. It was about reframing the role Mr D plays in the lives of South Africans, making them feel like the queen, king, queen mom or dad-boss they are.
The D is for Done is a creative platform that celebrates all of the amazing ways Mr D makes life easier.