As South Africa’s No.1 fashion e-tailer, we needed to invite consumers to enter the Superbverse, showing them that our app is a gateway to a wonderland of the hottest brands, winter trends and fashion. Tapping into the increasingly blurred lines between the digital and real world, we created an immersive television commercial that follows our protagonists into the Superbverse where they get to play, explore and don the latest items from the biggest brands. With app iconography, visual effects, real world builds, clever lighting and transitions we were able to create a hyper real hyperbolized journey through the Superbalist app showing off key winter trends, brands and winter must-haves.