At a time of heightened tensions and stress experienced by matric students, and with a market flooded in competitor activity, we knew that driving relevance with our audience called for nothing but clear and succinct communication. Standard Bank offers student loans with some of the best benefits, and together with the insight of “a student loan that works as hard as you do”, empathised with the efforts students, providing a clear and single minded message to choose Standard Bank student loans after they graduate.